Micromax’s Yu Yureka: Top 5 Features Need To Know


Considering the ever growing market of the budget smartphones, Indian mobile maker Micromax has launched its first model in the brand new Yu smartphone series for the Indian market at an event in Delhi. This new handset has been christened as the Yu Yureka. The homegrown mobile manufacturer has joined hands with Cyanogen in order to provide these new exclusively Cyanogen OS based smartphones in the domestic Indian mobile market. Like all the Micromax handsets, the new Yu Yureka also promises to come with good capabilities and features all in an affordable package. The new Micromax Yu Yureka has been aggressively tagged at Rs. 8,999 to attract many buyers.

Now let us consider the top 5 reasons that should appeal to the Indian mobile buyers to buy the new Micromax Yu Yureka:

  1. Cyanogen OS advantage & great features

The new Yu Yureka smartphone is the first handset from Micromax that is based on the Cyanogen 11 Operating System which is again essentially based on the Android version 4.4 KitKat which offers various interesting features including gesture controls as well as other attractive features to engage the smartphone users. The Yu Yureka is claimed by Micromax to be the first smartphone to be based on the Cyanogen OS that also arrives with Themes support as well as integrated Nextbit Baton in order to save data as well as settings to sync them in various devices. To begin with, this OS will be offered with two themes that will increase steadily. Users will also be allowed to encrypt this phone, lock the folders and also choose to grant permissions to the different apps. Moreover, the phone also offers a very useful feature that allows users to easily block unwanted numbers as Spam.

Furthermore, Micromax also promises to offer monthly software updates through OTA, and the company has assured to upgrade the phone’s OS to the latest Android 5.0 Lollipop in India as well.

  1. Display & design 

The new Micromax Yu Yureka comes packed with a large 5.5 inch high capacitive IPS LCD touchscreen display. The display has a screen resolution of 1920×1080 pixels and a pixel density of 267ppi. The large HD screen is surely a great draw point of this affordably priced smartphone. The screen offers good colors, sharp and crisp display and good and wide viewing angles. Micromax has also endowed Gorilla Glass 3 coating protection to the screen to render it with enough sturdiness to handle daily usage without being very delicate.

The phone looks pretty slim and sleek with a stylish all glass front that should attract the young and fashionable smartphone flaunters. The large screen and sleek and stylish design of this handset is also its advantage.

  1. 64 bit Octa core processor

The Yu Yureka smartphone is powered by a Qualcomm Snapdragon Octa core cortex 615 A7 chipset that comes with 64 bit architecture which is surely great considering the device’s price point. The processor of the handset is clocked at 1.5 GHz of speed and is empowered by 2 GB of RAM and Adreno 405 graphics cards. The processor utilizes twin clusters of Cortex A53 Quad core processors to make it an Octa-core device.

This Micromax smartphone will surely offer all the advantage that the 64 bit processor provides including high power competence, smooth performance and multi-tasking capabilities without lags. It also facilitates enhanced compression and increased memory support.

  1. Great cameras

The Micromax Yu Yureka smartphone offers a good 13 MP auto focus primary camera at its rear which is again great for the device’s asking price. The primary snapper comes loaded with an EXMOR sensor, f/2.2 aperture and 5P lens architecture along with LED flash to provide great detailed shots even in low light situations. The primary camera is also a wide angle camera that is capable of shooting full HD 1080p videos.

The camera can also shoot slow motion 60fps videos. The camera also has a good feature of a blue filter that balances out the light intensity which is pretty impressive for a camera on a device of this range. Moreover, the camera also supports several other features like panorama, HDR, burst mode and a range of filters.

Micromax of course has not forgotten the selfie lovers whose craze is a highlight in the latest smartphone market. Thus, the Yu Yureka comes with a nice 5 MP secondary camera up front to provide clear selfies and good video chat sessions. The secondary snapper of the device is also pretty noteworthy as it is a wide angle 4P lens camera.

  1. 16 GB internal storage

While phones in the below 10k range usually offer the internal memory space of about 8 GB, the YU Yureka offers the good inbuilt storage space of 16 GB, out of which a decent 12.5 GB is available for the users to store all their required contents and apps. Moreover, if a heavy app user is not satisfied with the offered 16 GB of internal storage space, then Micromax has also offered the flexibility of expanding the inbuilt storage to up to 32 GB along with a micro SD card. Hence, this new Micromax smartphone is also alluring in this respect as well.

Other aspects and comparison

Apart from all the great aspects of the new Micromax Yu Yureka smartphone mentioned above, the handset packs in a good 2,500 mAh battery that keeps the device juiced up for a whole day of usage. Moreover, the Indian mobile maker also claims that this phone uses an optimized Cyanogen platform in order to augment the battery life by 25 percent, which if true, is great.

The YU Yureka also offers all the modern connectivity capabilities, so there’s nothing to worry about here as well.

The Yureka will be a tough rival to many smartphones such as the Redmi Note 4G, OnePlus One, Asus Zenfone 5, and Moto G Gen 2 among others.


Considering all the great features and the alluring price tag, the new Micromax Yu Yureka seems to be a brilliant new budget smartphone for anyone to bag.

About Author – The Author have great interest in writing article on Technology and Handset reviews, currently he is working with 91mobiles.

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